ATELIER COLOGNE
Art from Nature

2022
Branding
Identity
Art Direction

Our project centred on introducing new frame colorways and unveiling the innovative 'Adaptive Power' technology for Cowboy, a leader in urban cycling design.

Our goal was to showcase the design's harmonious fusion of form and function. These visuals invite viewers to explore a universe where design innovation meets practicality, redefining urban cycling in the process. Cowboy's commitment to style and innovation shines through in every aspect, making it more than a bike—it's a statement of urban mobility.