COWBOY
Adaptive Power
2023
Art Direction
Set Design
3D
Our project centred on introducing new frame colorways and unveiling the innovative 'Adaptive Power' technology for Cowboy, a leader in urban cycling design.
Our goal was to showcase the design's harmonious fusion of form and function. These visuals invite viewers to explore a universe where design innovation meets practicality, redefining urban cycling in the process. Cowboy's commitment to style and innovation shines through in every aspect, making it more than a bike—it's a statement of urban mobility.
