




Directed by Massimiliano Bomba, the campaign mirrors this tension through arresting contrasts: extreme close-ups of crystalline jasmine against textures, slow paced sequences reveal the careful artistry of enfleurage and smoky wood extraction. The visual language—elegant yet raw—elevates Acqua di Parma’s signature and reflects the fragrance’s balance of rawness and refinement. Every frame feels intimately tactile.
















































































































































